The television industry has undergone multiple changes over the years. Not long ago, viewers were confined to limited channels and fixed schedules. Moreover, to enjoy their favorite program, they had to sit in front of a television set at home.
But television is changing due to the IPTV technology that has redefined the essence of content consumption. Let’s delve into IPTV and IPTV app development, and explore the details.
What is IPTV?
IPTV (Internet Protocol Television) relies on the Internet connection instead of conventional cable or satellite distribution methods. This allows viewers to watch their cherished movies, TV shows, and programs on multiple devices: Smart TVs, mobile phones, tablets, and computers.
IPTV brings content directly to viewers regardless of their location. They only need an internet connection and a compatible device to enjoy their favorite content. People can watch videos on portable gadgets while on the go or be delighted at home viewing videos on a large Smart TV screen in HD or 4K.
Moreover, content providers can launch their own IPTV platforms, elaborating on an IPTV business plan. In this case, they will deliver content straight to viewers, which helps providers establish close relationships with them.
An illustration of IPTV operating in the wild is NimiTV streaming Albanian TV channels from Albania to viewers across European countries.
How Does IPTV Work?
To make IPTV work the following obligatory components must be presented:
- Content. A provider should decide what content they want to deliver to viewers, whether it is a live stream, TV programming, or VOD (video-on-demand).
- IPTV Middleware. It is the core of the IPTV business since middleware is what connects all other components together. With its help, providers configure billing systems, UI, monetization, content organization, delivery, access limitations, and many other things.
- Applications. Applications simplify access to content for viewers. You can provide them for different platforms and devices, including iOS, Android, and others.
- CDN (content delivery network). The CDN delivers content to viewers’ devices and ensures a smooth experience for them. Instead of transmitting videos from the origin server, it delivers from the one closest to a viewer. This helps speed up the delivery and provide an uninterrupted viewership.
- Set-top Box (STB). The STB is necessary for a user’s TV to receive and decipher incoming IPTV signals.
Advantages of IPTV
Generally, IPTV provides flexibility and freedom to viewers, while content providers benefit from monetization and building a bond with customers.
IPTV allows viewers to watch videos whenever they want. Even scheduled TV programming can be rewound with the catch-up and time-shift features. It means that people can watch their favorite shows even if they miss them.
VOD content is available at any time, giving people control over their content consumption.
As a result, IPTV allows viewers to watch content whenever and wherever they want.
Moreover, many video streaming services are equipped with features for user engagement, such as a recommendation engine. It analyzes the viewing history and provides recommendations based on collected data. So, people always have a video to enjoy.
Providers, in turn, monetize their video content with advertisements, subscriptions, or a transactional-based model. They can utilize a hybrid approach, diversifying the revenue streams.
Also, since no third party is involved in video distribution, providers deliver videos straight to viewers via their platforms. They can build relationships with people, creating a loyal user base.
IPTV revolutionized the media industry, bringing flexibility and convenience to viewers, as well as the opportunity to generate revenue – for companies and organizations. Viewers enjoy the ability to watch videos whenever and wherever they are in the mood for it, and businesses communicate with people directly, bypassing third parties.